As Hwa Thong began to garner a rapidly growing market share, an in house brand, Swan was born to personify the commitment of the founder to quality, value-added attributes and contemporary styling. Today, Swan has grown to be a household name in the bag industry and in many school children’s lives for many years. Among many Malaysian school-going children, the Swan brand of school bags definitely rings a bell. The famous brand has captured 85% market share in the local school bag manufacturing industry.

Currently, the products are sold nationwide in hypermarkets, leading departmental stores, independent luggage stores as well as the Swan outlets. Hwa Thong has set up manufacturing plants in Malaysia and in China. Swan has expanded operations and established many Swan Distribution outlets all around the Klang Valley regions. In future, it plans to increase the number of outlets covering more Malaysian regions. 

In conjunction with the ever evolving world of internet and computers, Swan has established an online purchasing website for customers to buy bags that can be delivered right up to the customers’ door-step. The distribution channel will continue to increase to better serve the Malaysian customers with greater ease. 

Hwa Thong Bags Industries Sdn Bhd founded in 1951 started its operations from a mere three story shop lot in Taman P.Ramlee,Setapak, Kuala Lumpur and has expanded its operations steadily from a small family business into one of the largest manufacturers and distributors of bags in the country.

Ong Seng Wah, the founder of Hwa Thong Bags Industries had the inspiration and desire to fill a niche market in the school bag industry.